I’m very excited to be a Serendipity Design Market Digest Honoree! Tonight is the cocktail celebration for this year’s Design Market Digest and I am really looking forward to it. I’d like to thank Serendipity for this great write up by Amy Levin Epstein about my approach to interior design and why I was chosen as this year’s Honoree.
Meet the Design Market Digest 2016 Honorees: Amy Aidinis Hirsch Interior Design
by Amy Levin Epstein
When the founder of Amy Aidinis Hirsch Interior Design, LLC, takes on a new project, she first reflects on a home’s past. “Every house has a history or a story, even if it is brand new. The architecture is my primary focus, as well as the land which the house is nestled in,” says Hirsch. She will examine the details, from paneling to wood flooring to original ceiling treatments, and identify ways to enhance them. With the house in these photos, she focused her work around existing water views. “Everyday is a changing back drop so I wanted to embrace the interior, capture moments of the exterior, yet add a bit of femininity which reflects the home owner,” says Hirsch.
The designer’s path started as a student at the Fashion Institute of Technology in Manhattan, where many of her professors were architects rather than designers. “I feel my foundation was more structured than a painterly, artsy approach,” says Hirsch. Even then, she had her eye on building her brand. “I always knew I wanted to own my own business, but never thought it would happen so fast.”
Hirsch is well known in Fairfield and Westchester counties, as well as farther flung locales like Boca Raton and Montana, for her style, which she describes as “tailored and masculine, subtle and unexpected.” Those unique characteristics take time to pull together and Hirsch says she makes it a priority to speak with new clients about realistic timelines. “This is an investment and should be about the longevity, not about instant gratification. The creative process has to be organic and fluid. Everyone is excited, however, the process needs time to curate,” says Hirsch.
Part of the process, of course, is inspiration—and Hirsch finds it everywhere. “I believe you have to be open and sensitive to every sensation you encounter. I take so much from the architecture, land and the client,” says Hirsch. “They are the initial start to the entire process.”
Listening to those clients, says Hirsh, is ultimately paramount. “If I am not listening, then the clients’ expectations will not be met. It’s simple: The design should not be about the interior designer and her style, it has to be a reflection of the clients and their needs,” says Hirsch. “It’s critical to pay attention to simple things a client says at any given moment.”
While she particularly loves working on second homes—“the design is more liberating and you may do things differently then you would in your primary house”—her dream project would be her own, “a home which is expressive of myself and my family.” This future endeavor, she says, will be a compilation of all that she has seen and done in her illustrious career. “I see so many beautiful things in the world and it will be interesting to see how I edit and focus on the right selections from the ground up,” says Hirsch. “You would think it would be easy—but I think it will be the most challenging of projects yet.”
Speed round with Amy Aidinis Hirsch
One word that describes you: Edgy
Your top design tip: Push the envelope.
What you’d do, if not in the design world: Fashion or photography
Favorite restaurant in the area: Winfield’s—but you need a ferry to get there!
Favorite cocktail: Margarita with lots of salt
People would be surprised to know: I love art deco.
A home should be filled with: Laughter
Favorite room in your home: We are house hunting—so I will let you know!
What you enjoy most about your work: Creative independence
Best design book: ABCDCS: David Collins Studio, by David Collins
Save the Date!
You’re invited to a cocktail recption celebrating our 4th annual 2016 Design Market Digest. Meet industry experts and the 2016 Design Market honorees, designer Amy Aidinis Hirsch and architect Douglas VanderHorn.
Wednesday, May 11th from 6:30p.m. to 8:30p.m at Lillian August, Greenwich, CT with Marcia Selden Catering
RSVP to events@ungerpublishing.com
